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Internet Marketing
for Online Business
You might 'know' about marketing, but internet marketing for online business is different to offline marketing, and these differences have to be taken into account in your marketing.
Usability studies show how we read webpages differently to printed pages - we scan them quickly and if they don't 'seem' to fit what we are looking for we move on.
Many factors come into play online, the worthiness of your site is judged in just a few seconds, just by how your site looks and the first few words or bits of information they see.
One of the key things you should understand is that we go out to the shops to 'go buy something'. We primarily use the internet to look for information, and then we might buy something. If you are selling 'products' online, you need to also GIVE something by way of useful information.
Internet marketing should be geared around the 'C-T-P-M' process. This stands for: - Content - which you need to get ...
- Traffic - which you need to be able to ...
- Pre-Sell - which helps you gain trust and achieve ...
- Monetization
Learn More: Internet marketing for online business - C-T-P-M (external site)
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